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Old Lead Revival: tours from leads you already paid for

An AI campaign that messages leads older than 90 days, re-qualifies the ones who reply and routes them to an agent.

Re-engagement campaignPart of Lead Command Center

Problem and fix

What was broken.

before

The problem

More than a thousand old leads sat in the CRM with no follow-up.

after

The fix

Each old lead gets one short, personal message. Replies are scored again and the hot ones go to an agent.

My role

Key decisions.

Wrote the message pattern and designed the campaign view.

  1. 01One short message with one question, sent from the agent's own number.
  2. 02Mention what the lead asked about the first time.
  3. 03Show the funnel from messaged to tours booked, so the result is plain.

How it is wired

Five steps, in order.

Built with n8n, OpenAI, Twilio and Airtable.

  1. Leads older than 90 days pulledAirtable
  2. Personal message written per leadOpenAI
  3. Sent from the agent's numberTwilio
  4. Reply scored againOpenAI inside n8n
  5. Hot leads routedSlack

Result

What this proves.

  • The campaign view shows every step from 1,240 old leads to tours booked.
  • The message that works is shown in full.

Related

Keep reading.

AI automation

AI agents and n8n automation that answer, qualify and book leads, connected to the tools you already pay for.

AI automation

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All work

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Old Lead Revival?

Tell me what it has to do on a 15-minute call. I'll sketch the screens and the wiring, and you keep the sketch either way.