Vishal Chopde
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Source ROI Tracker: which lead source pays

Spend, leads, tours and contracts for each lead source, so a team lead can see which one pays.

Lead source reportPart of Lead Command Center
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Problem and fix

What was broken.

before

The problem

The team paid four lead sources each month and could not say which one made money.

after

The fix

One table shows cost per lead, tours, contracts and the return on every dollar, per source.

My role

Key decisions.

Designed the report and the chart.

  1. 01Lead with one sentence that names the best source.
  2. 02Chart cost per tour, the number that compares sources fairly.
  3. 03Leave free sources out of the cost chart, where they would read as zero.

How it is wired

Four steps, in order.

Built with Airtable data and a single-page report.

  1. Lead tagged with its sourcen8n
  2. Monthly spend enteredAirtable
  3. Tours and contracts matched to sourceAirtable
  4. Return per dollar worked outReport

Result

What this proves.

  • One table and one chart answer where to spend next month.

Related

Keep reading.

Apps and extensions

Next.js web apps and Manifest V3 Chrome extensions, built from screens you approved.

Apps and extensions

More case studies

All work

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Source ROI Tracker?

Tell me what it has to do on a 15-minute call. I'll sketch the screens and the wiring, and you keep the sketch either way.

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